Establishing Brand Standards
Brand Standards Guides come in many forms: bound manuals with printed examples, company portals with logo files and templates in a central location, simple fold-up “Brand Maps” that put the essentials at your fingertips (we love these and find they actually get used and kept by staff).
We like to think of Brand Standards Guides as a test for how simple and efficient a brand actually is. There is no reason that the essentials of a brand guidelines manual can’t be presented in a 24- to 40-page document. When we see manuals that have 6 volumes in a slipcase or a custom 3-inch binder with 30 divider tabs we wonder “who uses those?”
Brand Standards Guides are a great opportunity to do some internal branding and team building with employees to unify a simple, single message.