Bullet Points Don’t Move Markets. Branding is All Heart.

Are you making a logical appeal to an emotional audience?

Probably. If you want to really move products, you must learn how to move people. Put a little art and heart in your business, and put logic last.

We’re not saying logic has no place in sales. In fact, logic often closes the deal. But only after a feeling of comfort, confidence or motivation is established. Branding is all about creating, securing and managing those feelings — whether you’re selling spaghetti or security systems.

TAKEAWAY:   Emotion trumps logic when it comes to sales, branding, marketing and advertising.

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