Brand ConsultingBrand StorytellingBranding

New Perspectives for Your Brand

Perspective matters. In fact, perspective is often a tool for creating difference.  Here's an exercise in perspective. It's a basic process in graphic design to cultivate newness from what is otherwise familiar.  Draw a grid of 20 squares. Now draw…
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Brand ConsultingBrand StorytellingBranding

Is Your Brand a Profitable Performer?

Your brand image impacts your bottomline everyday. If it feels amateurish or looks like a dozen competitors, it is impacting it negatively. Brands don't have middle ground, and "average" translates to negative impact.  You have grown up being impacted by…
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Brand ConsultingBrand StorytellingBranding

Bullet Points Don’t Move Markets

We'll admit, the web has turned us all into list junkies. And digital marketing uses bullets like a crutch for bad creative. When we see clients using bullets everywhere, we ask them to describe their business or product by just…
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Brand ConsultingBrand StorytellingBranding

Is Fear Affecting Your Brand… and Your Business?

Fear drives many decisions in life and in business. And branding (done well) means shedding insecurities and making a statement. It means having an opinion. It means choosing NOT to be commonplace, run-of-the-mill, average and one-of-the-crowd. It means choosing not…
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