Brand ConsultingBrandingGraphic DesignMarketing

Great Brand Design Opens Doors to Hearts, Minds and Success

Every human in the developed world has brand preferences. These preferences are earned by smart brand design, product positioning that takes a real position and people that live and serve the brand as real ambassadors. (more…)
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Brand ConsultingBrandingMarketing

The Space Between: Where Design Matters Most

Between product and consumer. Between customer and company. Between website and browser. Between employee and organization. Between people and place. Between winning and losing. This is where we work. (more…)
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Brand ConsultingBrandingMarketing

I Have a Biological Advantage to Get Your Attention

It’s true. My sheer cuteness floods your brain with the love hormone, “Oxytocin” which makes even tough-minded CEOs stop for a second. The rest of you are putty in my paws. My name is Roscoe. And if I’m busy when…
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Brand ConsultingBrand StorytellingBranding

New Perspectives for Your Brand

Perspective matters. In fact, perspective is often a tool for creating difference.  Here's an exercise in perspective. It's a basic process in graphic design to cultivate newness from what is otherwise familiar.  Draw a grid of 20 squares. Now draw…
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Brand ConsultingBrand StorytellingBranding

Is Your Brand a Profitable Performer?

Your brand image impacts your bottomline everyday. If it feels amateurish or looks like a dozen competitors, it is impacting it negatively. Brands don't have middle ground, and "average" translates to negative impact.  You have grown up being impacted by…
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Brand ConsultingBrand StorytellingBranding

Bullet Points Don’t Move Markets

We'll admit, the web has turned us all into list junkies. And digital marketing uses bullets like a crutch for bad creative. When we see clients using bullets everywhere, we ask them to describe their business or product by just…
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Marketing Tips
Brand ConsultingBrandingGraphic Design

When I’m Pushing Lemonade, This is My Power Dress

"Sure I have a sweet designer suit for wrangling with lawyers and suppliers, but when it comes to my customers, they get the real me — sunny, fresh and friendly, just like my lemonade." (more…)
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modernsbc measuring brand credibility
Brand ConsultingBrandingGraphic Design

Eleven Signs Your Brand Image is Damaging Your Credibility 

It happens in an instant. One Instant. One Judgment. A person sees your brand, package, website, store, office, or brochure and they instinctively judge your credibility based on your brand image. (more…)
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Brand ConsultingBranding

Branding the Small Business.

You don't have to be a World Player to make "branding" your secret weapon. What can a small business learn about branding from a big business? For starters, they can learn the value of simplification. (more…)
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Brand ConsultingBrandingMarketing

Describe Your Capabilities So They Mean Business!

Capabilities, Services, Solutions, "What We Do:" However you name it, it's what visitors to your website and readers of your brochures want to know.  And they don't want a bullet list! Your capabilities 
are an opportunity to express who you…
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