I’ve sat in Fortune 500 briefings on branding and marketing and after almost dozing off to a gimmick-laced PowerPoint presentation, I found myself asking the same questions I ask when I’m with a two person start up.
Capabilities, Services, Solutions, “What We Do:” However you name it, it’s what visitors to your website and readers of your brochures want to know. And they don’t want a bullet list!
Your capabilities are an opportunity to express who you are, what you do and why you do it. Read More