Bullet points don’t move markets – or people. If you want to move products or services, or even an idea, you must learn how to move people. And nothing does that quite like a consistent brand voice — a voice with passion, conviction and belief — a voice that actually sounds human. Put PowerPoint away, get your people together, and talk about why you do what you do.
Modern’s corporate storytelling workshops and brand consulting services can then help you write your brand story.
Striking the Right Tone
In skilled hands, brands can evoke credibility, innovation, value and personality. Getting there takes great design, a genuine brand story and a committed organization. We work for people who understand the power of design, care about what they say as an enterprise, and aspire to be the very best at what they do.
Artful solutions require artful minds. Our graphic designers are elite experts in design, branding and communication. Their work has earned peer-judged awards and been published. They also write about design and its essential role in modern business. In short, our designers are artists with keen business instincts.
From brand image and core messaging to more targeted sales tools and websites, Modern’s brand consulting services help people express the heart of their businesses, products and ideas through their brand story. We work closely with clients to discover the most compelling and genuine image, language and overall tone of voice.
The Boredom Barrier
You can’t buy belief, but a well-managed brand can help build it across staff, customers and even the public. Think about the things you admire, cherish, desire and need. We’re confident they all started with a unique idea. Each idea had brand assets that played a role in your connection — beauty, function, value, durability, technical ability, and much more. These assets will play an important role in developing your brand story.