It’s true. My sheer cuteness floods your brain with the love hormone, “Oxytocin” which makes even tough-minded CEOs stop for a second. The rest of you are putty in my paws. My name is Roscoe. And if I’m busy when you need me, I have a couple of cute babies who can help you in a pinch.
Cuteness and cuddliness create a real biological advantage. It is literally built into our brains. When you watch commercials and see babies, dogs and cartoon lizards, you are literally having your brain “tapped” at a fundamental level. To learn more about how we leverage emotion in branding and marketing, join us for a private workshop.
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