Open doors. Introduce yourself.
Toot your horn. Show off. Get noticed. With competitors sitting on the sidelines scratching their heads about their own marketing and branding confusion, it’s time to get busy making your company more visible and more valuable. Build a website worth building. Build a brand that will take you boldly forward for a decade or more. With mailboxes less crowded, consider a simple direct mail campaign. Stake a claim in social media and build your own buzz. Don’t let great ideas pass you by because you are unfamiliar with a new media or technology. Get familiar. The longer you wait, the more costly it will be to gain proficiency.
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