A Process for Clients
Our process is a framework for projects. It includes the basic steps for any project whether we’re naming a business, creating a new brand identity or building a website.
We work with decision-makers only. We typically work with a small team (3 to 5 people), individual experts (brand managers, marketing executives or CEOs) and under special circumstances, a board of directors. Boards are rarely comprised of brand experts and are notorious for neutering beautiful and valuable solutions in favor of more “vanilla” solutions. We like to remind people that vanilla is a flavor, not a brand strategy.