“Sure I have a sweet designer suit for wrangling with lawyers and suppliers, but when it comes to my customers, they get the real me — sunny, fresh and friendly, just like my lemonade.”
Take a marketing lesson from me: Be authentic.
TAKEAWAY: Authenticity can’t be invented. It just is. Be who you aspire to be.
You can’t fake it. You can’t copy it. If you admire a competitor, study them to discover why you admire them. In our brand audits, we routinely find that clients admire competitors who have made long term investments in design and branding. After all, it is the most visible part of a business.
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